Why Modesty Can Cost You the Hire
Codie describes a mock-interview study in which candidates presented identical qualifications with different communication styles. Self-promotion raised perceived competence, intelligence, and hiring recommendations, while modesty raised likability but reduced perceived capability and referral likelihood.
- The applicants' qualifications stayed identical
- Self-promotion increased competence and hiring ratings
- Modesty increased likability but reduced perceived capability
- Communication style changed how evaluators interpreted the same résumé
“The key insight, strategic self-promotion actually gets you hired.”
“You being modest isn't helping anybody else but your competitors.”