Instagram Won by Cutting Burbn Down to One Core Behavior
Sanchez uses Instagram as proof that fast operators can improve through contact with users. The team moved away from Burbn's broader feature set and concentrated on the photo-sharing behavior that people actually used, allowing a focused product to reach the market quickly.
- Burbn began with a broader set of features
- User behavior revealed that photos were the strongest signal
- Removing features helped the team move faster
- A focused product can outperform a more complete one